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This session takes a deep look inside Mars’ digital transformation with interesting stories of success, failure & human amplification in the context of one of the most human corporate cultures.
DigitalMars is all about equipping Associates to move 100x faster. We are investing in business programs, new business models, digital capabilities, & core technologies to help our Associates accelerate execution, work efficiently, & pursue new growth opportunities.
We’ve defined a Mars Digital Engine that includes: 1. Finding the problem using design thinking, 2. Solve the problem with data, analytics, AI & next-generation technologies, 3. Automate the solution (to free ourselves to find new problems)
Mars has 11,000 Associates engaged with our design thinking program & hundreds of groups have immersed themselves in driving the design thinking movement in the context of the problems they are trying to solve, keeping the consumer & end-user at the center of their analysis.
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