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A 2017 study by Cisco revealed that 75% of IoT projects are failing to meet their business goals. The number one cause? Collaboration between IT and the business side. Author and IoT entrepreneur Tim Ogilvie calls this the commercialization gap. In this interactive presentation, he will share the top 10 errors in IoT commercialization. As the founder of Peer Insight Ventures and the co-author of "Designing for Growth", the best-selling book in the design thinking field, Tim has worked on 30+ IoT commercialization projects. In the past 15 years, he has contributed to applications including vehicle telematics, access control, infection prevention, precision agriculture, and home energy management. How does Tim know so much about the common IoT errors? Easy: he's made most of them himself. With humility and humor, Tim will describe these well-intended errors, then invite the audience to pick their favorite ones and share what to do about them.
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