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Thanks to almost a decade of applied sensors and connectivity, US manufacturing is the “old man” who is about to wake up in a new body. IoT is turning from theory into reality (there are now real business models with very real profits), which means manufacturing could be about to experience the same remarkable run of growth that the technology industry enjoyed after the dot-com boom. By 2030, IoT is projected to explode into a sector that will be roughly the size of the current economy of China, or around $14 trillion. Because data collected from IoT connected field assets or home devices allows you to rediscover your customer, it lets you learn what they really want. In this talk, Amy Konary, VP of Customer Business Innovation at Zuora, Michael Mansard, Principal, Business Transformation & Innovation at Zuora, and Kevin Carlin, VP of Industrial Automation & Energy at Analog Devices, Inc., will show how the only true competitive advantage is your relationship with and knowledge of your customers and how to monetize these services by a subscription business model.
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